On a humid weekend in June, a teal RV decorated with the Pumpspotting logo—a heart with the circle-dot doodle of a breast—rumbled into Detroit. The two-year-old start-up, whose app offers a crowd-sourced guide to lactation-friendly spaces, was in the midst of a Kickstarter-fueled tour across the country. Inside, pregnant women and new moms relaxed into pastel poufs; three-week-old babies suckled not far from a two-year-old; a lactation coach suggested alternate positions for a better latch. With the RV at humming capacity, someone joked that it might tip.

Welcome to the new breastfeeding revolution.

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